
ANNUAL REPORT 2024
Switzerland Global Enterprise (S-GE) looks back on a challenging but also promising year. This report provides an overview of the achievements and highlights in export promotion and investment promotion.
Welcome
Welcome address by State Secretary Helene Budliger Artieda

In the future, special opportunities will also appear in the target market of India, where we were able to conclude a free trade agreement in 2024.
Preface
A Conversation Between Simone Wyss Fedele and Ruth Metzler-Arnold
Our CEO and President discuss the highlights, developments, and challenges of 2024.
Switzerland’s innovative strength is central to our prosperity. Focused investment promotion gives us the opportunity to deliberately bring specific global innovation leaders to Switzerland who will strengthen our economy in the long term.

The more challenging the global economy, the greater the demand for Swiss export promotion. Today, S-GE provides Swiss companies with almost twice as many services as it did five years ago – without sacrificing any quality. Targeted investments will be needed over the next few years to ensure this remains the case.

Key Figures
2024 at a Glance
Switzerland Global Enterprise
On the Ground Worldwide
As a private consulting and platform organization working on behalf of the Confederation and the cantons with around 200 employees and more than 3,000 partners worldwide, Switzerland Global Enterprise supports its customers with their international business development in more than 130 countries each year. S-GE has its own teams, the Swiss Business Hubs (SBHs) in approximately 45 countries. The Swiss Business Hubs are integrated into the diplomatic missions of the Federal Department of Foreign Affairs (FDFA).
2024 Annual Review (in German)
